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如何防止跟卖,甩掉跟卖?这些大神教您这些方法。。。

本文来自:亿恩网原创

作者:雷景

2017-02-17 16:10

引言 如何防止跟卖,甩掉跟卖?这些大神教您这些方法。。。

1,附加小赠品。加一个相关的小产品,非常便宜的那种,比如你卖一个烧烤炉,图片和描述都注明你们会送一个11 in 1 pocket knife,有些卖家没有这款小刀,本着不要麻烦的想法,就不跟卖了,这里可以挡掉一部分。

2、经常编辑产品。如果上一种方法行不通,还是有很多人跟卖,那作为该Listing的创建人,就每周修改一次赠品,并且都在描述和图片中强烈注明,让跟卖者应接不暇最终放弃,因为如果客户在该页面向跟卖者购买产品,到货的产品跟图片不一致,很可能就会轻轻地下一个差评。

3、添加搭配销售链接。找一个配件类产品贴牌,然后放进产品中搭配销售,比如说现在很多中国的电子电器产品都是用美标插头,而发货到英国德国法国这些国家,很多需要搭配一个转换插头,转换插头的成本也就是2元左右,3K起订让厂家印上一个LOGO比如说叫Cool牌(前提是已注册),当我销售一个电吹风的时候,搭配这个Cool牌的转换插头。这又是一个小小的招数。

4、使用条码标签。用热敏纸打印含产品条码的贴纸。只要是应用了具备进销存功能的ERP系统的电商卖家,一般都可以在系统内部为每款产品生成唯一的条码,将这个条码与商标LOGO(前提是已经注册了某个品类的某个商标)、产品主要关键字及其他信息印在热敏纸上,然后把热敏纸贴在产品的外包装上,制造“这是我的自有品牌”的假象,而这是被亚马逊官方认可的,别人要是跟卖,你有投诉的权利,亚马逊一般都会要求跟卖的卖家下线。

 

警告跟卖卖家(附上模板)
 
1. 自己品牌名称----A
( 授权之 品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B
( 您要投诉之 对象名称 或是 品牌名称 )

Dear “ B ”,

It has come to our attention that “ B ” is using the" A " trademark without license or prior written authorization from" A ".

" A " holds federal trademark registrations in the United States. So “ B ” listings violate" A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which“ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without authorization.

See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A "brand and lost sales.

While " A "has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s "trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of " A’s "listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "

    以上总共分为三大重点,首先写出了自己的品牌权利,而后将跟卖卖家之侵权行为做再次强调,最后请侵权卖家立即把所有产品移除。

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